Mar 31 2008
How to generate customer loyalty
My wife bought me a Bose “QuietComfort 2″ pair of headphones a couple of years back when I was a road warrior (no I wasn’t an Aussie with a mohawk that killed people for gas, I used to spend a shit-load of time on business trips). First off this product fucking rules, it makes most of airplane background noise go bye-bye and the quality of sound is excellent. So I’ve been enjoying these headphones for a couple of years and I’m pretty god-damned hard on most things (i.e., I can’t seem to NOT break shit like headphones, watches, balls, etc), when the plastic right above the right side snaps on my most recent trip to Vegas mid-flight. AND, it broke in the middle of the shit-tastic movie Jane Austin Club, personally, I think the headphones committed suicide because the movie sucked more than anything before… except Enchanted of course. Because I couldn’t find another set of headphones of better quality that didn’t cost my first-born, we went to the Bose store to buy another pair. It turns out that there was a recall on the model I had because of a plastic issue, and they offered to replace or allow me to upgrade for cheap. I ended up replacing it for free.
Let’s recap, 1) good customer service - they didn’t have to tell me about the recall and my headphones were over a year beyond the warranty, 2) free shit - they replaced the headset for free, and 3) good shit - quality product. That sounds like the winning combination for generating loyalty. Now I’m pimping their product to the person who reads this site, AND I’m listening to hard-core gangsta rap right now…. good times. “Fuck tha po-lice coming straight from the underground…”
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There was fucking movie called Jane Austen Book Club?
I think my headphones would have jumped out of the plane dragging me with ‘em.
why were you watching the Jane Austen Book Club?
Seriously? No wonder they committed suicide.
Just be glad that didn’t become a suicide bomber and take the whole freakin plane down with them!!
Yes, there was a movie called Jane Austen Book Club.. and yes it blows a huge canyon full of cocks… as to WHY I was watching it… i refer you to this post:
http://www.totaldiatribe.com/2007/12/02/movies-on-a-plane/
I wish every company had that kind of customer service. Jane Austin was da bomb.
Customer Service isn’t at all what it used to be. And hearing this kind of outcome is a delight. Recently, my son was having problems with his iPod. I bought it two years ago, 30G, nice piece of equipment. Well, when we took it to the Mac store, they said it couldn’t be fixed and the guy tried like hell to get it replaced for free, but the warranty was way too expired to fudge. But he gave us tons of options that were priced just great and I walked away with a new loyalty to Mac.
A wookie with headphones!
Nice.
It is cool when companies actually remember who the customer is, huh? That reminds me of a few posts I need to write–thanks!
I liked the chick with one of the mohawkers when the tent got blown away.
A little off the subject but I loved Enchanted. Hello? Are you still there?
Wookies will survive my Revolution. Jedis will not.
LONG LIVE THE REVOLUTION!
HM: i repeat my comment from before…. you are one fucked up dude
mimz: don’t make me angry… you won’t like me when i’m angry
cash: ummmm… cool. you can especially fuck up that douche-bag choad luke, he’s a bitch.